Account Dashboard Overview

For accounts with multiple clinic locations, the Account Dashboard provides an at-a-glance view of all your locations online performance. You can:

Monitor the current reputation of your clinics.

Review notifications for actions that could improve your listings.
Analyze high-level trends to identify potential issues or wins.

Use the account Dashboard as a starting point to gauge the direction of your clinic's online performance and determine actions you can take to positively influence it.

Navigation Bar

Using the navigation bar on the left, you can manage the different attributes that make up your online presence.

Listing Status Row

In the three box row at the top of the dashboard, you’ll see an overview of your listings’ status, along with what actions you can take to improve your listings, such as updating clinic information (i.e., missing opening hours). You can also see how WebPT Local has improved your listings with Duplicate Deletion.

Profile Completeness: Shows the percentage completion of the data that makes up your location’s information. You’ll also receive alerts about critical information that is missing from your profile.

You’ll want this as complete and robust as possible to ensure you're putting the right information out into the directory listings.

Notifications here link you to the Locations tab where you can address any needed updates that can improve performance.

Listings show you a count of all your locations that currently have up-to-date listings (Listing in sync) versus those that are in the sync process (Listings being updated).

The Number of fields in sync displays a total number of fields where the location data in the online directories are in sync with your location’s profile.

If there are issues with the sync, Locations requiring sync will highlight them. Links here direct you to the Locations tab (filtered for Sync and Contract Status) where you can see additional details for any alert.

Duplicate deletion: shows a running list of duplicates that have been located and deleted.

A duplicate is any inaccurate location data being hosted in online platforms. If WebPT Local cannot correct (close) a duplicate because it is not within its distribution network or it doesn’t have permission to, then it will suppress (hide) it to avoid negative effects on your search result rankings.

Activity Feed

The column to the right of the dashboard shows important activity taken by the WebPT Local platform, reviews made by the public, and listing web traffic.

Clicking on a link takes you to the corresponding location menu where you can see additional details regarding the specific online activity.

What is happening with your online listings?

You can review high-level trends on important web metrics – giving you a quick and accurate way to determine if everything is running fine or if something needs your attention.

The trend widgets default to showing results for all locations. However, you can narrow down to specific locations and choose the date range using the available filters. An Excel file is available to download If you would like a more in-depth look into the data.

You can filter dashboard metrics by location name, address, location ID, and label. Pay attention to the location results count just under the filter search, to see what locations the data is associated with.

Average Rating

The Average Rating widget provides a quick view of your average star rating, as rated by consumers across the platforms WebPT Local monitors.

Average Rating Activity

Shows review ratings that came in over a set period of time (both with and without star ratings).

Total counts the total number of reviews with a rating.

This graph shows the review score on the left side of the graph, with the date range filter selection across the bottom.

Reviews Analysis

The Review Analysis widget surfaces up to 100 words commonly used by your reviewers, shows the percentage of your reviews mentioning each word, and the average rating of your reviews that mention each of the words.If you start seeing some terms associated with poor reviews, it may be something you should look into.

Feedback Activity

Customer feedback over time. Please note that this graph shows all feedback (also those without the star rating functionality). The Total number (10 in the example below) shows the number of reviews for this period with a star rating.

This graph shows the total number of reviews on the left side of the graph, with the date range filter selection across the bottom.

Facebook Trends

Impressions

The number of impressions for your Facebook content. An impression is an individual view of your Facebook page.

This graph shows the Impression count on the left side of the graph, with the date range filter selection across the bottom.

Note: If you see a red box with an exclamation point on a Facebook or Google, it indicates the data is incomplete, as not all of the clinics on the account have connected a Facebook or Google business page to WebPT Local.

Clicks

The number of times people clicked on your Facebook content.

This graph shows the Click count on the left side of the graph, with the date range filter selection across the bottom.

Google Trends

Connect your account to Google My Business so that WebPT Local can provide a variety of insights. These include both Google Search and Google Maps impressions, clicks-to-call, clicks-to-website and clicks for directions, photo impressions, and an overview of the number of customers finding your Google listing via branded, direct and indirect queries.

Impressions

Google Impressions shows how many times your location was viewed in Google Search or Google Maps results. Tick and untick boxes for more granular data about Impressions either Maps or Search impressions.

This graph shows the impression count on the left side of the graph, with the date range filter selection across the bottom.

Clicks

Google Clicks shows what customers did once they found your listing on Google. It gives the total of the following types of actions that customers took on your listing: Request Directions, Call you, Visit your website. Tick and untick boxes for more granular data about the different type of click actions.

This graph shows the click count on the left side of the graph, with the date range filter selection across the bottom.

Photos

Google Photos shows the number of times your photos have been viewed by Google users.

This graph shows the view count on the left side of the graph, with the date range filter selection across the bottom.

Queries

This section shows how many customers found you in a Direct search (they searched for your business name or address), a Indirect search (they searched for a category, product, or service that you offer and your listing appeared), or a Branded search if your location belongs to a chain (they searched for the parent chain, and your listing appeared).