Clinic Dashboard
The Clinic Dashboard gives you all the trends and web analytics information that you get from the main WebPT Local Dashboard, but specific to a selected clinic.
You can get an at-a-glance view of your clinic’s online performance. Allowing you to:
- Monitor the current reputation of your clinic.
- Review notifications for actions that could improve your listings.
- Analyze high-level trends to identify potential issues or wins.
Getting to the Location Dashboard
Note: Skip to step 3 if you only manage a single clinic location.
- Go to Locations from the left-side menu.
- Click on the desired clinic’s name.
- Navigate to the Dashboard tab.
Account Dashboard vs. Clinic Dashboard
The Clinic Dashboard has the same functionality as the Account Dashboard with two unique features: Visibility Tips and Visibility Index. Remember, the Clinic Dashboard only shows metrics and trends specific to the individual clinic.
Visibility Tips
At the top of the Clinic Dashboard page, you can see helpful tips regarding actions you can take to improve the online visibility of your clinic.
Visibility Index
The Visibility Index is being calculated by the number of identical data fields when comparing the current profile and the listings on the directory pages. The more profile information there is the higher the Visibility Index can be.
Listing Status Row
In the three box row at the top of the dashboard, you’ll see an overview of your listings’ status, along with what actions you can take to improve your listings, such as updating clinic information (i.e., missing opening hours). You can also see how WebPT Local has improved your listings with Duplicate Deletion.
Profile Completeness: Shows the percentage completion of the data that makes up your location’s information. You’ll also receive alerts about critical information that is missing from your profile.
You’ll want this as complete and robust as possible to ensure you're putting the right information out into the directory listings.
Notifications here link you to the Profile tab where you can address any needed updates.
Listings show you a count of all your locations that currently have up-to-date listings (Listing in sync) versus those that are in the sync process (Listings being updated).
The Number of fields in sync displays a total number of fields where the location data in the online directories are in sync with your location’s profile.
If there are issues with the sync, Locations requiring sync will highlight them. Links here direct you to the Profile tab (filtered for Sync and Contract Status) where you can see additional details for any alert.
Duplicate deletion: shows a running list of duplicates that have been located and deleted.
A duplicate is any inaccurate location data being hosted in online platforms. If WebPT Local cannot correct (close) a duplicate because it is not within its distribution network or it doesn’t have permission to, then it will suppress (hide) it to avoid negative effects on your search result rankings.
Activity Feed
The column to the right of the dashboard shows important activity taken by the WebPT Local platform, reviews made by the public, and listing web traffic.
Clicking on a link takes you to the corresponding location menu where you can see additional details regarding the specific online activity.
What is happening with your online listings?
You can review high-level trends on important web metrics – giving you a quick and accurate way to determine if everything is running fine or if something needs your attention.
The trend widgets default to showing results for the last 30 days, but you can choose the date range using the available filters or set a specific time frame. You can create and download a PDF version of the current widget metrics by clicking Export as PDF.
Average Rating
The Average Rating widget provides a quick view of your average star rating, as rated by consumers across the platforms WebPT Local monitors.
Average Rating Activity
Shows review ratings that came in over a set period of time (both with and without star ratings).
Total counts the total number of reviews with a rating.
This graph shows the review score on the left side of the graph, with the date range filter selection across the bottom.
Reviews Analysis
The Review Analysis widget surfaces up to 100 words commonly used by your reviewers, shows the percentage of your reviews mentioning each word, and the average rating of your reviews that mention each of the words. If you start seeing some terms associated with poor reviews, it may be something you should look into.
Feedback Activity
Customer feedback over time. Please note that this graph shows all feedback (also those without the star rating functionality). The Total number (10 in the example below) shows the number of reviews for this period with a star rating.
This graph shows the total number of reviews on the left side of the graph, with the date range filter selection across the bottom.
Facebook Impressions
The number of impressions for your Facebook content.
This graph shows the Impression count on the left side of the graph, with the date range filter selection across the bottom.
The number of times people clicked on your Facebook content.
This graph shows the Click count on the left side of the graph, with the date range filter selection across the bottom.
Google Impressions
Google Impressions shows how many times your location was viewed in Google Search or Google Maps results. Tick and untick boxes for more granular data about Impressions either Maps or Search impressions.
This graph shows the impression count on the left side of the graph, with the date range filter selection across the bottom.
Google Clicks
Google Clicks shows what customers did once they found your listing on Google. It gives the total of the following types of actions that customers took on your listing: Request Directions, Call you, Visit your website. Tick and untick boxes for more granular data about the different type of click actions.
This graph shows the click count on the left side of the graph, with the date range filter selection across the bottom.
Google Photos
Google Photos shows the number of times your photos have been viewed by Google users.
This graph shows the view count on the left side of the graph, with the date range filter selection across the bottom.
Google Queries
This section shows how many customers found you in a Direct search (they searched for your business name or address), an Indirect search (they searched for a category, product, or service that you offer and your listing appeared), or a Branded search if your location belongs to a chain (they searched for the parent chain, and your listing appeared).
